What it is: Your favorite filter in a bottle is back, and it’s better than ever! With the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte finish and it’s fragrance-free!
The true filter effect gives instant coverage so seamless that it immediately unifies skin tone and texture as it blurs skin to give a radiant finish. The non-cakey formula is life proof (waterproof, super long wear (24hr), transfer proof, fade proof, sweat proof, humidity proof), so essentially this foundation is your new BFF. No matter what the weather, occasion or situation, #FauxFilter Luminous Matte will never let you down. This new and improved formula is Huda’s ultimate full coverage foundation that she can’t live without!
Formula: Liquid
Coverage: Full
Finish: Matte, luminous
Features:
– Fragrance free- Vegan- Non-comedogenic- Water-proof- 24-hour-wear- Mask/transfer-proof
Consumer Claims:
– 100% agreed this product gave a full coverage look *- 92% agreed their skin looked flawless when wearing this product *- 94% agreed their skin tone appeared more even when wearing this product *- 96% agreed their skin appeared smoother when wearing this product *- 86% agreed this product doesn’t look cakey on their skin *- 82% agreed this product doesn’t sit in their lines *- 94% agreed this product was comfortable to wear *- 90% agreed it was easy to conceal their imperfections with this product *- 90% agreed the texture of their skin appeared better when wearing this product*- 100% agreed this product concealed their acne / acne scarring *- 82% agreed that the product was easy to apply *- 82% agreed their skin had a filtered finish when wearing this product *
*based on an independent consumer testing panel on 50 women and men using the product once per day for 14 days.
About the Brand: Huda Kattan is one of the most well known internationally recognised makeup gurus and content-creators. She is an award-winning makeup artist, blogger and vlogger. Guided by her expertise and eye-for-detail, Huda Kattan founded her record-breaking global brand Huda Beauty in 2013. Since then, Huda Beauty has become the No.1 Beauty Instagram account with over 20 million followers. Kattan is constantly creating ground-breaking products as she continues to build and reinvent the beauty empire.
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